About this course

If you are an Account Manager looking to develop your account management skills and discover how to generate new business opportunities, this one-day sales training workshop will deliver the skills needed to maintain greater client retention and also increase revenue within your existing client base.

Many organisations are faced with a need to take action to retain and develop existing client business in the face of increasing competition and declining loyalty, there is a growing need for Account Managers to take a more proactive approach to their role in developing new business opportunities within their existing client base.
This workshop will enable delegates to understand the importance of generating a higher revenue level from each and every account and maximise the potential of their existing client base.

Who will benefit from the course?
Account managers                                                        
Business to business salespeople
Salespeople who need a refresher                               
New salespeople
Client relationship managers                                          
Internal telesales people
Field sales people                                                             
Business development managers
Commercial managers                                                   
Salespeople who have had no formal training on the subject 

Upon completing this course you will gain the following skills and understanding

Understand the role of a successful account manager                
Learn how to build long-term client relationships
Learn how to manage buyer relationships                                     

Understand how to treat your customers as a business partner
Discover how to maximise business opportunities                       

Understand how to identify business development opportunities                  
Learn how to develop business development opportunities      
How to find new clients through existing accounts                                                
How to develop an account management strategy                      
How to gain a greater understanding of your clients business
New business development skills and techniques                        

How to evaluate your client portfolio
How to manage your client portfolio                                              

How to create long-term customer loyalty

Do you have a sales training requirement?

Make An Enquiry

Call us today 020 8798 3073